Get Creative Freedom When You Go Clutter-Free with 17hats

Looking for the best photography studio management solution for YOUR business? 17hats helps you streamline tasks for a stellar client experience. (Featuring THE BLUMES)


Escape the Tidal Wave of Sticky Notes

Two years after starting their photography business, Phillip and Eileen Blume faced a tidal wave of spreadsheets, sticky notes, and unanswered emails. Their business had grown quickly, and they risked drowning in their own success. Something had to change.

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management


“Since we went from hobbyists to pros in just a few months, we felt like we were treading water because we didn’t know how to automate our business or set up workflows. We joked that what we really needed was a robot for our photography business!”

– The Blumes


Since robots weren’t an option, the Blumes started searching for studio management software. After testing a few, Phillip discovered 17hats and felt like he could finally steer clear of the tidal wave that was threatening their photo business.

He and Eileen breathed a sigh of relief and tapped into the integration between ShootProof and 17hats.


Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management

Be Free to Create By Cutting Clutter

Every photography business is unique, just like the photographers who run them. But if there’s one thing every photographer appreciates, it’s simplicity. The Blumes chose 17hats because its user interface minimizes distractions. When you’re overwhelmed, the last thing you need is a cluttered screen!

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management


“After trying and failing to click with other studio management software, 17hats stood out to us because of its intuitive interface. It’s simple and beautiful. 17hats automates complex business tasks without feeling like complex software.

– The Blumes


Every photographer has different needs; but for wedding and portrait photographers like the Blumes, 17hats felt like the best match. We can’t imagine anyone better-suited to demonstrate a few of 17hat’s fantastic features…


What makes 17hats So Super?

In addition to a simple user interface, there are three 17hats features the Blumes rely on to run their photo business:

#1: Workflows

The core of 17hats is workflows: templated emails, built-in contracts, online payments, and customizable reminders that work together seamlessly.

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management


“For example, a bride can inquire with us through a 17hats contact form that’s embedded on our website.

“She is instantly added as a new client profile in 17hats. Then 17hats automatically replies to her, sending info to book a consultation. If she doesn’t respond, our custom studio workflow sends a follow-up email. When she’s ready to book, an online contract and an invoice are sent.

“When she signs and pays, our pre-wedding workflow – including questionnaires and appointment reminders – is effortlessly sent to our new client. It’s all about creating a great client experience!

– The Blumes


When you set up a 17hats workflow, every client can get the same royal treatment – automatically. How’s that for streamlining?


Get your FREE 17Hats Workflow Template from The Blumes! Download NOW!


#2: Questionnaires

The Blumes use questionnaires like a secret ingredient; they gather information about their wedding and portrait clients. Those insights may seem small, but they’re what enable Phillip and Eileen to impress their clients and earn referrals.

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management


“We use questionnaires for everything — to set wedding day schedules, to gather vendor contact info, to ask our clients to share their “love story” (which promptly becomes a pre-written blog post), and even to request business reviews.”

– The Blumes


PRO TIP: Simplify Your Sales with Questionnaires

Questionnaires can even increase your photography businesses’ profits. The Blumes utilize this feature in 17hats to ask their clients questions like, “Does your wedding timeline match the number of hours in your wedding package?” If not, no worries — clients can click to purchase extra coverage right there within 17hats’ studio management interface.


Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management

#3: 17hats Teaches You To Be A Bolder Businessperson

The team at 17hats practices what they preach – they aim to make business owner’s lives simpler. That’s why they built a new onboarding course that walks you through set-up and customization. As soon as you log in, you’ll see the new Learning Module. Rather than an oversized to-do list, the Learning Module is an interactive guide that helps you get your studio management workflow up-and-running faster.

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management

You’ll learn more than just how to use 17hats, however. You’ll learn organizational principles that will help you run a successful business.

Here are a few concepts 17hats teaches in their Learning Module:

  • Photographer-Specific Organization
  • Lead Management Methods
  • Booking Workflows
  • Client Onboarding
  • Order Fulfillment   

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management

17hats + ShootProof = Better Together!

From emails that auto-fill clients’ names and gallery links, to synced contacts, 17hats and ShootProof take the stress out of running a creative business. In addition, brilliant bookkeeping features take the headache out of financial reports. With 17hats and ShootProof, financial reports self-import and categorize ShootProof print sales. (Your accountant will love you!) Knowing your numbers often means the difference between success and stress.

Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management


“Running a small business isn’t easy, but never believe the lie that it must be stressful. Using ShootProof and 17hats together has made us more professional — giving our brains to our business, so we can give our time and energy to our family and friends!”

– The Blumes


Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management

Where Can You Find The Blumes In (Virtually) Real Life?

Fast-forward a few years. The Blumes now have four photography brands: three studios, and a non-profit. But it’s their three homeschooled kids who really keep them on their toes! Having studio management tools in place to keep their business running smoothly helps them focus more time on their kids.


“We exchanged our old style of “busy-ness” for a better “business.”

– The Blumes


Get Creative Freedom When You Go Clutter-Free with 17Hats: Studio Management

Focus On What Matters Most

If 17hats isn’t for you – no worries. What’s most important is that you find the right tools to help your business succeed, and help you focus on what matters most.

CLICK HERE for a full list of ShootProof’s partner integrations, including:


ShootProof Online Galleries. Client Contracts. Easy Invoices.


Written by RACHEL LACOUR NIESEN | Featuring THE BLUMES – Phillip & Eileen | Special thanks to 17HATS


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