Steal These Emails and Have the Best Holiday Sale EVER

You’ve spent the year making photographs. Now the holidays are here, and it’s the PERFECT time to sell prints! Photography marketing gurus The Youngrens provide tried-and-true sales tips and their very own holiday sale email templates! Copy, paste, and make this year’s holiday sale your best EVER. (Photos, tips, & templates by: THE YOUNGRENS)


Every client loves a printed photograph – but not every client gets their photographs printed. It’s our job, as professional photographers, to introduce our clients to beautifully-finished prints, and to make it easy for them to purchase the products they’ll love!

Copy and paste these email templates, and make this year's holiday sale your best EVER.

With the holidays comes a strong inclination to buy, making this season the ideal time to launch a holiday sale!

But don’t rely on social media or a single email to get the word out. A well-crafted email marketing campaign marks the difference between lackluster response and a landmark holiday sale!

Today, with help from San Diego photographers Erin and Jeff Youngren, we’re providing you with every email you need to launch a successful – and profitable! – holiday sale.

steal these emails and have the best holiday sale EVER


“If ONE email doesn’t work, why send MORE?”

We asked The Youngrens about their holiday sale strategy, and email was the name of the game.

But not just one email! Erin and Jeff craft a whole series of emails!

“Our customers’ lives are BUSY, and their inboxes get pretty full! But after testing multiple email methods, we found that sending more emails – with variations on subject, content, and timing – was the most successful way to communicate to the right customer at the right moment, and produced great results for our holiday sale.” – The Youngrens 

steal these emails and have the best holiday sale EVER


How do you make mass-emailing EASY?

If you’re going to send dozens (or hundreds!) of emails, you’ll want a process that’s

  • automated
  • brand-friendly
  • targeted to your most valuable customers!

“For our monthly newsletters to clients, we use Drip.co; but for promotions like our holiday sale, we ALWAYS use ShootProof’s automated emails!” – The Youngrens

steal these emails and have the best holiday sale EVER

ShootProof’s automated emails let you create a series of templates than can be applied to any ShootProof gallery and auto-customized with that gallery’s link, password, and visitor information! WATCH and LEARN how to create your own automated email series in ShootProof:

“ShootProof helps us create automated email campaigns that target exactly the customers we want to reach! For example, if we want to send an email only to customers who have added items to their shopping cart we can target those people with the click of a button!” – The Youngrens

steal these emails and have the best holiday sale EVER


The MUST-HAVE feature for every email!

An email without a call-to-action (CTA) is just a pretty collection of words! CTA examples include:

  • “Select your Favorite photos NOW!”
  • “Follow us on Instagram!”
  • “Buy today and save 30%!”

“We ALWAYS include a call-to-action in our emails! A good CTA invites your customers to prove they’re interested in hearing more.” – The Youngrens

steal these emails and have the best holiday sale EVER


First-time email marketers need to know THIS:

You already know that DONE is better than perfect. But what does that mean for an email campaign?

“It is a TOTAL myth that emails need to ‘look pretty.’ In our tests, we get a great response rate even when our emails were text-only and contained no images. So don’t get lost in perfecting the visuals. Instead, focus on clearly describing your message.” – The Youngrens

steal these emails and have the best holiday sale EVER


“How do I keep from sounding sales-y?”

Most artists will say that they really hate selling. But that’s usually only because they’ve forgotten the relationship aspect of the sales process! Connecting your clients to products they love and want is a service. Learn to sell with grace and enthusiasm, and you’ll find yourself more connected than ever to your clients!

steal these emails and have the best holiday sale EVER

Tip #1: Use YOUR Voice

“We maintain a deep focus on our Ideal Clients – who we call Dreamies – and we’ve studied them intently. This helps us write directly to our Ideal Client in a way that sounds like us and connects us to them. Imagine sitting down to coffee with your Ideal Client and telling them about your holiday sale. What would you say to make the offer sound awesome? What questions would you answer before they even ask?” – The Youngrens

steal these emails and have the best holiday sale EVER

Tip #2: Be Authentic

“Keep your voice authentic to you and your brand. If you’re a bubbly, happy brand, your emails shouldn’t use formal-sounding language. Write like you talk! Conversely, if you’re a very professional brand, carry that through to your emails.” – The Youngrens

Copy and paste these email templates, and make this year's holiday sale your best EVER.

Tip #3: Be A Problem-Solver

“Remember: sales isn’t sales-y when you’re solving a problem for your clients. With your holiday sale, the problems you’re solving are: 1) your clients need art on their walls, and 2) they need to buy holiday gifts for their friends and family. We try to solve one of these problems with every email.” – The Youngrens

Copy and paste these email templates, and make this year's holiday sale your best EVER.


“Wait, so… WHAT am I selling?”

The email templates below are designed to sell prints, but your holiday sale can feature any products you choose! The most important factor? That your clients want what you’re selling.

How do you know what your customers want to buy?

“We ask them! A lot of photographers are afraid of asking their clients what they want, but they are so willing to tell you! Additionally, we track everything and love looking at our sales history. Our ShootProof reports provide great insight into industry trends!” – The Youngrens 

steal these emails and have the best holiday sale EVER


IT’S HERE: Steal These Email Templates!

*Drum roll, please!*

Your FREE, copy-and-paste-ready holiday sale email templates are HERE! (Just keep scrolling!)

 

Customize these templates to YOUR brand’s voice and tone, then reference the video above (or ShootProof’s Knowledge Base) to create your own holiday sale email series!


PRO TIP: That Special Sauce

The Youngrens create a sense of urgency with a short holiday sale that takes place during the two weeks prior to Cyber Monday (the Monday after Thanksgiving). They schedule ALL galleries to expire on December 20th.

For an inside look at how The Youngrens structure their own holiday sale emails, CLICK HERE!  

They’ll explain Trigger Days, Template Types, and MORE!


Copy and paste these email templates, and make this year's holiday sale your best EVER.


PRO TIP: Quantity = Quality

“For those uninitiated into email marketing, the number of emails in this series may seem excessive, but it is a proven formula that delivers results.” – The Youngrens


steal these emails and have the best holiday sale EVER

1st Email: November 6th – “The Sale Is Coming!”

Template Type: Email Gallery Link
Subject: Are YOU Ready?
Headline: Are YOU Ready?
Button Text: Shop the Gallery
Trigger Days: 44
Recipients: All Visitors to the Gallery


Holiday Sale Email Template #1:

Hi there!

It’s hard to believe, but there’s no denying it: THE HOLIDAYS ARE UPON US! That’s right – ’tis the season for pumpkin pie, sweater weather, and hitting the sales to put gifts under the tree. 

Ohhh… the gifting. Not sure about you, but it can be STRESSFUL to find just the right gift for your friends and family!

Need a gift idea this year? How about a beautiful print from the BEST DAY EVER?! We have gorgeous framed prints and canvas prints that make the PERFECT gift for anyone you hold dear!

We wanted to give you an extra-special early heads-up, because this year we’re throwing our BIGGEST holiday sale EVER! We’re offering 30% off ALL prints!

Our sale begins on November 13th, so NOW is the time to start thinking about which images you want to purchase!

Click the link above, choose your favorite images, and get ready for our BEST EVER Holiday Print Sale!

It’s coming to your inbox for two weeks only: November 13th – November 27th!

Cheers!

Jeff & Erin
The Youngrens


PRO TIP: Brand Personality

“The more we incorporate our brand personality into our emails, the more likely our clients are to read them. Photographers who use these templates should feel free to customize the language to fit their brand and voice – but follow the framework!” – The Youngrens


steal these emails and have the best holiday sale EVER


2nd E-mail: November 13th – Holiday Sale Launch

Template Type: Email Gallery Link
Subject: Cross Holiday Shopping Off Your List!
Headline: Ready, Set, SHOP!
Button Text: Get Started!
Trigger Days: 37
Recipients: All Visitors to the Gallery


Holiday Sale Email Template #2:

The holidays are officially upon us! Do you know what that means? It means our biggest print sale EVER is here!

*much cheering and rejoicing!*

That’s right, friends – TODAY marks the start of our very biggest, very best-est (we’re going to pretend that’s a word…) print sale! 

For two weeks only, until November 27th, you can cross your holiday gifts off your list ONE BY ONE!

We have gorgeous framed prints and canvas prints that make the PERFECT gift for one of your loved ones. Or heck – for YOU!

And this year, we’re offering 30% off any prints ordered from your gallery – our biggest sale EVER. You won’t want to miss this one!

But enough from us – go TACKLE your holiday shopping!

Cheers!

Jeff & Erin
The Youngrens

P.S. The 30% discount is automatically applied when you check out. Don’t worry about a coupon code or special link. It’s all done for you!


steal these emails and have the best holiday sale EVER

3rd Email: November 16th – The Motivation Message

Template Type: Email Gallery Link
Subject: Be one of THOSE people…
Headline: …and drop the holiday stress!
Button Text: Save 30% Instantly!
Trigger Days: 34
Recipients: All Visitors To the Gallery


Holiday Sale Email Template #3:

Wouldn’t it be great to be one of THOSE people? One of those that always has their holiday shopping done WAY ahead of time? (And doesn’t have to run around the stores on Christmas Eve?!?!)

Friends – NOW’S YOUR CHANCE! You, too, can have a taste of that stress-free life! YOU TOO can be the holiday gift expert that everyone envies!

Because this year, we’re offering 30% off all prints from your gallery – our biggest sale EVER! Plus, ALL orders over $100 receive free shipping. Always.

And if you order NOW, your orders include guaranteed holiday delivery! Did you hear that? That’s the sound of relief.

Our biggest-ever sale lasts through November 27th, so don’t miss out on this opportunity to save! Click that grey box above ^^^ and get to saving!

Jeff & Erin
The Youngrens

P.S. We include complimentary retouching on prints 11×14 and larger, so you can rest assured your prints will look their very best! 

steal these emails and have the best holiday sale EVER

4th Email: November 19th – Mid-Sale Encouragement

Template Type: Gallery Expiring Notice
Subject: Holiday Shopping Gotcha Down?
Headline: Finish Your Shopping With a Few Clicks!
Button Text: Shop Now!
Trigger Days: 31
Recipients: All Visitors To the Gallery


Holiday Sale Email Template #4

Feeling that holiday overwhelm? Thinking about what in the world you’ll get everyone for their holiday gifts? We’re here to help! 

Have an empty wall in your house? We have gorgeous canvas prints that make a STATEMENT. 

Want to share your love with a family member? We have beautiful, professional-quality prints that will say ‘I love you.’

And this year, we’re offering 30% off all prints from your gallery – our biggest sale EVER! From today until November 27th, you can cross holiday gifts off your list ONE BY ONE!

There’s only one week left – and you don’t want to miss this opportunity!

But enough from us – go TACKLE your holiday shopping! 

Cheers!

Jeff & Erin
The Youngrens

P.S. The 30% discount is automatically applied when you check out. Don’t worry about a coupon code or special link. It’s all done for you!

Copy and paste these email templates, and make this year's holiday sale your best EVER.

5th Email: November 22 – Day Before Thanksgiving

Template Type: Gallery Expiring Notice
Subject: Wrap up your holiday shopping!
Headline: Wrap up your holiday shopping!
Button Text: Start Saving
Trigger Days: 28
Recipients: All Visitors To the Gallery


Holiday Sale Email Template #5:

Have you heard? We’re throwing our BIGGEST EVER PRINT SALE! And friends, there’s still time to join in the savings!

We’re offering 30% off ALL prints from your gallery – that includes canvas prints and our oh-so-classic framed prints!

ALL orders over $100 receive free shipping, all the time. Order NOW for guaranteed holiday delivery!

Our holiday sale ends THIS MONDAY at MIDNIGHT PST!

So don’t delay – click the box above to go to your gallery and start saving!

Cheers!

Jeff & Erin
The Youngrens

P.S. The 30% discount is automatically applied when you check out. Don’t worry about a coupon code or special link. It’s all done for you!

Copy and paste these email templates, and make this year's holiday sale your best EVER.

6th Email: November 26 – “One Day Left!”

Template Type: Email Gallery Link
Subject: Weekend Plans?
Headline: Let’s Finish Up Your Holiday Shopping!
Button Text: Shop Now & Save!
Trigger Days: 24
Recipients: All Visitors To the Gallery


Holiday Sale Email Template #6

Now is the time, friends!

It’s your chance to take advantage of ALL the savings!

Any order submitted by MIDNIGHT TOMORROW PST will receive 30% off, AUTOMATICALLY!

Yep, you heard us right! Gorgeous canvases, classic framed prints, and MORE – all 30% off! And ALL orders over $100 receive free shipping, all the time.

This is our biggest sale of the year, so don’t miss the opportunity to save! And if you order NOW, your orders are guaranteed with holiday delivery!*

So click that grey box above ^^^ and get to saving!

Cheers!

Jeff & Erin
The Youngrens

P.S. Let us know if you have questions or need assistance with your order. We’re happy to help in any way we can!

steal these emails and have the best holiday sale EVER

7th Email: November 27 – “Sale Ends At Midnight!”

Template Type: Email Gallery Link
Subject: Last call reminder! Sale ends at MIDNIGHT!
Headline: Today’s your day, friends!
Button Text: Shop Now!
Trigger Days: 23
Recipients: Visitors With Favorites


Holiday Sale Email Template #7

It’s your LAST DAY to take advantage of ALL the savings!

Any order submitted by MIDNIGHT TONIGHT PST will receive 30% off, automatically! PLUS, ALL orders over $100 receive free shipping – all the time!

This is our biggest sale of the year, so don’t miss this opportunity to save!

Order NOW for guaranteed holiday delivery!

So click that grey box above ^^^ and get to saving!

Cheers!

Jeff & Erin
The Youngrens

P.S. We’ll be around all day, so if you need help with your order, let us know! Give us a call at ###-###-#### or reply to this email and we’ll make sure to get you taken care of!

Copy and paste these email templates, and make this year's holiday sale your best EVER.

8th Email: November 27 – Final Call

Template Type: Gallery Expiring Notice
Subject: Last Call: Last Chance for holiday delivery + 30% off
Headline: Just a few hours left!
Button Text: Shop Now!
Trigger Days: 23
Recipients: Visitors with Items In Their Cart


Holiday Sale Email Template #8

Friends, there are only a few hours left!

The clock is ticking toward midnight, but you still have time to take advantage of our Holiday Print Sale!

Order by MIDNIGHT tonight (PST) and receive….
– 30% Savings on ALL prints!
– FREE shipping on orders over $100!
– Delivery in time for the holidays!

How can you resist?

Cheers!

Jeff & Erin
The Youngrens

steal these emails and have the best holiday sale EVER

9th Email: November 28 – Sale Extended

Template Type: Gallery Expiring Notice
Subject: Sale Extended!
Headline: We get it…
Button Text: Shop Now!
Trigger Days: 22
Recipients: Visitors with Favorites


Holiday Sale Email Template #9

We know, we know – you WANTED to take advantage of our print sale, but…

It was a holiday weekend… And it was Cyber Monday… And you just didn’t quite get to it.

IT’S ALL GOOD!

We’ve heard from a lot of you who missed the deadline, so we’ve extended our sale through MIDNIGHT TONIGHT!

There’s still a chance for you to take advantage of the savings!

After tonight, we’re closing down the sale and our prices will go back to normal. So don’t waste a minute! Click that grey box above ^^^ and get to saving!

Cheers!

Jeff & Erin
The Youngrens

Copy and paste these email templates, and make this year's holiday sale your best EVER.


Get ready to celebrate!

Tell us: how did YOU customize your own holiday sale email series?

We can’t wait to hear your success stories!

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