Skyrocket your ShootProof gallery sales and contract signings with this simple, sensational tool for killer client communication! (Photographs by CRYSTAL LILY PHOTOGRAPHY. Videos by BEN HARTLEY and LOOM.)
Photographers are all looking for a leg up – something to help you seal the deal with a new potential client, or improve your post-session ShootProof sales.
Six Figure Photography guru Ben Hartley shares his secret for building strong, personal relationships with his clients. His belief? That a personalized experience is the foundation of a fulfilling experience – for both you and your clients.
Photo: CRYSTAL LILY PHOTOGRAPHY
ShootProof + Loom for Inquiring Clients
You already know you can use ShootProof Contracts and Invoices to finalize bookings and collect funds. But what about before, when you’re still wooing the potential client?
Ben uses Loom to respond quickly and personally to new inquiries. Here’s how:
Video: BEN HARTLEY (Shown here through Vimeo for educational purposes. Your clients would view your Loom videos through the Loom app itself, or embedded in their email.)
PRO TIP: Shake It Off
If sending a video of yourself feels scary, practice! Use that fancy phone we know you own to make a few just-for-you videos until you can relax and be yourself. Speak to your potential clients on-camera just like you would in-person.
WOW Your Clients Before You’ve Even Met Them!
- Have a studio? Give your potential clients a quick virtual tour!
- Show off the album you just received, the canvas you just hung, or the prints you’re about to deliver.
- Introduce your cat! (If you don’t have a cat, borrow your neighbor’s cat.)
Best of all? Loom is completely FREE!
Photos: CRYSTAL LILY PHOTOGRAPHY
ShootProof + Loom for Gallery Goodness
You’ve probably heard that in-person viewing and ordering sessions garner the highest print sales. But not every photographer is setup for an in-person approach to every ShootProof gallery delivery.
Here, Ben shows us how he uses Loom to personally invite each of his clients to view their brand-new ShootProof gallery of images. He walks them through the entire viewing and ordering experience, so they’ll be 100% comfortable when they visit their ShootProof gallery for the first time.
Video: BEN HARTLEY (Shown here through Vimeo for educational purposes. Your clients would view your Loom videos through the Loom app itself, or embedded in their email.)
Help Your Clients Help Themselves
If you’ve enabled your clients to download a selection of FREE digital images through their ShootProof gallery, you can walk them through this process in their Loom video. (Learn to offer free digitals that ONLY your client can access!)
If you’re offering special discounts or deals via promo code, include those details in your Loom / ShootProof gallery tour, too! (Learn to create discounts and promo codes for your ShootProof price sheets.)
Photos: CRYSTAL LILY PHOTOGRAPHY
Focus On What Matters Most
Bookings and sales keep your business afloat, but personal fulfillment keeps you afloat – as a photographer, and as a human. Focus on the kinds of client connection that matter most to you and your brand. Ask yourself:
- “What do my ideal clients value? Why did they hire me?“
- “How do I emphasize my own values and brand messaging through my product choices, service partners, and communication methods?”
- “What steps can I take to help my clients feel seen, heard, and valued by me?”
Focusing on what matters most in your unique business journey will help you connect authentically with your clients, and bring you more of the kinds of clients you want!
Photo: CRYSTAL LILY PHOTOGRAPHY
How will YOU use Loom? Tell us in the comments!
Written by: ANNE SIMONE | Photographs by: CRYSTAL LILY PHOTOGRAPHY via TWO BRIGHT LIGHTS | Featuring: BEN HARTLEY with STYLE & STORY CREATIVE and SIX FIGURE PHOTOGRAPHER
ShootProof makes online galleries, contracts, & invoices for pro photographers.
Sell, share, print, download, & MORE.
#FocusOnWhatMattersMost
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