Blogging Tips for Photographers: How To Blog When You Hate To Write

These simple, actionable blogging tips for photographers will make your blog easy to write and fun to read – even if you hate writing! With inspiration from blogger/photographer, Katie Ann Brown of Velvet Sage Photography, you’re certain to view blogging in a new light!


Blogging. You know you need to do it. Your clients love it, and – admit it – you adore seeing the highlights of a beautiful session showcased on your blog.

You’ve also learned that blogging is important. A steady stream of creatively conceived copy helps boost your website’s visibility on search engines, and makes it easier for new clients to find you!

The bad news? You hate writing. You can never think of what to say, or you find yourself saying the same things over and over again – and you’re pretty sure no one is reading your ramblings anyway.

So how do you become a better blogger when you hate to write?

We’ve got your back!


Fancypants Alert: Copy is just a insiders’ word for text!


Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY


Blogging Tips For Photographers: Build A Listicle

Quit crafting a novel after every session. Instead, try a listicle! Like those “top ten” lists you find on Buzzfeed or HuffPo, your listicle can have any theme. Try one of these examples:

  • 25 Wedding Moments That Will Make You Swoon
  • Top 5 Group Poses for Big Families
  • Best Senior Looks of 2017

“I don’t like to blog a shoot and write, ‘Here’s so-and-so. They got married. Look at these pics!’ Instead, I love to attach a topic to the images, and create an educational post that readers will find helpful!” – Katie Ann Brown, Velvet Sage Photography


Writing in list format allows you to quickly share ideas or stories. No need to write an entire essay! Write only a sentence or two for each list item.

Step #1: Define Your Theme

Choose a theme! This gives your blog post a focus, and keeps you from rambling on… and on… and on… Your theme can feature images from a single session, or curate photographs from multiple shoots.

Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY

Step #2: Select Your Images

Select the photographs for your post, then craft a bit of copy to accompany each image. The photographs could be directly tied to the text, or they could simply be a visual break.

Example #1: In The 5 Best Wedding Venues In Fort Worth, each photo aligns exactly with Katie’s copy!

Example #2: In Katie’s blog post, 5 Unique Ways To Save On Your Wedding, the photos don’t actually depict people saving money. They’re just there to make the blog post more visually interesting.


Pro Tip: Use your blog to communicate your values to prospective clients! Katie highlighted her love of intimate weddings in her clever blog listicle, 5 Reasons To Elope


Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY


Blogging Tips For Photographers: Tell Your Own Story

Sure – they’re your clients’ photographs. But remember: the only story you can tell is your own.

Even when you’re sharing someone else’s story, you’re sharing it from your perspective. Embrace that perspective and reveal your thoughts and feelings to the reader. It is possible to remain professional while also opening yourself up to your audience. Don’t be afraid to connect emotionally with your work – and your readers!

When Blogging A Wedding

Did this wedding remind you of a sweet moment on your own wedding day? Share that memory in a single, short paragraph at the beginning of your blog post.

Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY

When Blogging A Family Session

Did the kids do something that made you belly-laugh? Recount the story, sweetly and briefly, and share why experiences like this one keep you coming back for more!

When Blogging Newborn Portraits

Did you use any special tricks to help the baby relax and sleep? Share one or two short insights into your approach!


“Most of my blog posts are inspired by things I experienced first-hand on the shoot day!” – Katie Ann Brown, Velvet Sage Photography


Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY

Katie allowed herself to feel deeply with both images and words when she blogged about two very different birth stories: one about a baby who didn’t survive, and one about a healthy infant born to the same family. While you may not be prepared to write an emotional, long-form post like this one, you can find inspiration in Katie’s openness.


Pro Tip: Don’t over-describe. If writing isn’t your forté, short-and-sweet is the name of the game!


Blogging Tips For Photographers: Borrow Someone Else’s Words

No, we’re NOT telling you to plagiarize! Rather, make the most of others’ artistry through:

  • Song lyrics. You already know them! Why not accompany your favorite photographs with a much-loved lyric?
  • Poetry. If you’re not particularly poetic yourself, you can quote another artist instead! – Google “sister quotes” or “love poems” for endless options. Just be sure to credit the author!
  • Advice from your favorite vendors. After an event, ask the vendors to share a couple of behind-the-scenes stories about how they made the day magical! (This is also a great way to establish linkbacks and social shares!)
  • Quotes from your client!

Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY

In the pre-planning phase with your clients, invite them to write a bit about themselves:

  • why they’re getting married
  • what makes their family so special
  • why they chose to have photographs at this location
  • or what inspired them to hire a photographer in the first place!

Your clients’ own words are a wonderful way to introduce your readers to the experience of working with you!


Pro Tip: There are laws governing how much of an author’s copyrighted work can be quoted. If you’re in the US, learn more HERE. Crediting the author does not give you carte blanche to copy-and-paste their text. Be especially careful not to post large chunks of text, such as full song lyrics, poems, or essays. You can very easily cross into copyright infringement territory!


Blogging Tips For Photographers: Be A Problem-Solver

Don’t waste your time telling stories your readers aren’t interested in! Instead, connect with your target audience through social media channels or simple Google searches, and learn what they want to know.

Address those questions and concerns on your blog, and you’ll find people more engaged than ever!

Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY


“Sometimes I don’t have any blog ideas, so I’ll sit down and search Google for inspiration. I’m also in several Facebook groups where I can see what brides are asking. That inspires a lot of informative posts, too!” – Katie Ann Brown, Velvet Sage Photography


If people are asking, “Where should we take our photos?”, write a post about the best portrait locations in your city! Note: If you don’t want to share exact locations, use generic descriptors like, “quiet parks,” “urban settings,” or “meaningful destinations” – then include photographs that illustrate your point!

If parents are asking, “What should my kids wear for our family portraits?”, craft a What To Wear post with examples of fabulous outfits your own clients have worn!

If engaged couples are asking, “How much time should we allow for pictures on our wedding day?”, consider a blog post like this one – with your own twist!


Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY


Blogging Tips For Photographers: Use the Right Tools

A good blog post is only as good as its weakest link! Make sure every element is on-point with these easy-to-use tools:

CoSchedule’s Headline Analyzer

A great blog post is nothing without a great headline! Write better headlines with CoSchedule’s FREE Headline Analyzer tool! CoSchedule also has some great blogging PDFs you can download for free!

Keyword Planner

Select a keyword (or keyword phrase) relevant to your topic, and sprinkle it throughout your blog post. It should also appear in your headline. You can test your keyword’s efficacy through Google AdWords’ Keyword Planner.  If that’s too intimidating, check out the user-friendly Keyword Tool instead!

Photo Metadata

Add custom metadata to the photos you’ll add to your blog post, incorporating your keywords and the title of the blog post itself. You can do this directly through your post-production software, such as Lightroom, Bridge, or Photo Mechanic.

Yoast

If you have a WordPress blog, install Yoast for instant feedback on your blog post’s readability and SEO viability!

Writing Templates

“Find a good writing template. Getting started is the hardest part, so having a template to refer to helps a ton!” – Katie Ann Brown, Velvet Sage Photography

We recommend one of these FREE templates from HubSpot!


Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY


Blogging Tips For Photographers: Just Do It

Our featured pro, Katie, offers these final tips for getting a blog post done and published!

“Choose a quiet, clean place to get to work. No distractions while you’re writing!”

“Start writing – whatever is in your head. It doesn’t have to be good or make sense. Just keep writing for a full 30 minutes at a time, and you’ll get in the flow.”


Pro Tip: When you’re done writing, read your blog post out loud. This will help you identify any spelling or grammar errors, and draw your attention to any awkwardly-worded phrases. Do this several times through until your post is perfectly polished!


Blogging Tips For Photographers: How To Blog When You Hate To Write
Photo by KATIE ANN BROWN, VELVET SAGE PHOTOGRAPHY

Which of these blogging tips for photographers helped you out the most? Comment below with your own tips and ideas!


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Read on for more tips!