Have you given some thought to what your New Year’s Resolutions should be for your business in 2015?
We’ve got a list to help get you started!
Find Your Ideal Client
It’s been said before, but it’s perhaps one of the most important lessons to learn in the photography world. Take the time to identify who your target customer is, and then stick to it, even if it means turning down a potential client.
Of course, knowing your client means having a firm grasp on your business model, your cost of goods, and your pricing. Make a promise to yourself to focus on your business for what it is — a BUSINESS — and set yourself up for success.
Take More Photos That Matter
We’ve all heard the old saying “the cobbler’s children have no shoes,” and photographers know that feeling all too well.
This year, take the time to take photographs that matter to you (your children, your pets, your secret place where you read with your tea at sunset). And don’t forget to let pictures be taken that matter to others — get in those photographs yourself, and be a part of the memories instead of always being the one snapping them.
Spend More on Marketing Than Equipment
When you’re just starting out, it’s easy to think you NEED the best camera and a whole slew of lenses, plus a lighting kit and a backdrop stand, and what about that new camera bag you’ve been eyeing?
Some of the most beautiful work has come from surprisingly little equipment; work on getting your name out there, marketing to your target client, and spreading word-of-mouth referrals (use your free ShootProof Mobile Apps for that!) while you hone your skills, instead.
Forgetting where you are in the process for each of your clients during the busy seasons? Use a dry erase board to outline your workflow, and then check them off for each client as you go. Look into outsourcing your editing — it could save you enough time to book another wedding!
Don’t forget to use ShootProof to its fullest to help with your workflow, as well. Place orders through our partner labs instead of dealing with messy ROES. Email clients directly from your account to give them their gallery links, and stay up on their progress right through the Gallery Visitors view. And use the Event Emails iPad App to collect guest email addresses at weddings and events, and open yourself up to dozens more in sales.
Get Educated… And Then Get Educated Some More
Make it a priority this year to educate yourself, whether it’s on the basics of lighting and posing, or for more experienced photographers, learning about advanced techniques or preparing photos for submission for awards or certification.
Join ShootProof and thousands of other photographers at Imaging in Nashville (you can go to the Expo for free), at WPPI in Las Vegas (attend their Expo for free, as well!), or at The Photography Show in the UK, and brush up on skills in a comfortable, professional setting. Take a workshop, listen to a lecture, or participate in a hands-on class!
The team at ShootProof is excited to start another year with such an amazing family of photographers.
Here’s our own New Year’s Resolution: We will listen to our photographers, embrace their ideas and their feedback, and work hard to be their #1 partner in business.
We wish you and your family a healthy, happy, and prosperous New Year!