Photographer Spotlight | Goos Photography


Goos Photo

We’re excited to showcase Russ Goos of Goos Photography - located in Minnesota as our ShootProof User Featured Photographer! Thanks for sharing your journey with us! Russ Goos

How would you describe your style?

My shooting style tends to fall into two categories:  portrait & action. My portrait style is a combination of fun, candid & classic, with a hint of dramatic. I’m always looking for interesting environments that would complement unique portraits. I would definitely say that I’m an opportunist when it comes to lighting, if mother nature provides great light (usually she doesn’t!) – use it! If not, take control and light it to look fantastic! My action style of photography is all about timing… capturing the right moment at the most exciting peak of the action!

How long have you been a photographer?

Since I was in 2nd grade… okay, well not really. Officially since 2001.

Tell us a little about yourself.

I grew up in rural northwestern Minnesota and was obsessed playing guitar, bass & drums (still am!). Initially I went to college for Music Industry & Recording Arts, then later finished a BA in Computer Information Systems. My other obsession has always been photography. Photography was an almost all-consuming hobby that became a business. My wife, Sara and I run our small photography business as a supplemental source of income to our day jobs. Of course, photography is much, much more fun and interesting!

When did you first fall in love with photography?

When I was in 2nd grade, I loved taking “portraits” of my friends & teachers with my trusty Kodak 110. Some of the shots weren’t too bad! I’ve been learning from each & every photo session, wedding & sporting event ever since. There are always opportunities to learn & grow – so much to learn.

What’s your ‘can’t live without’ lens?

Like many other photographers, it’s my Canon “L” 70-200 2.8f IS. I use that tool all. the. time. Fast focusing and bullet-proof, it was the smartest gear investment I’ve ever made.

Where do you find inspiration?

Everywhere! My eyes are always open and I try to keep an open mind. Strobist, Kelby, McNally, Jarvis, Black, billboards, store displays, SI, people watching, REI catalogs, you name it! I’m also inspired by the great photographers I team up with for larger sporting events & weddings. Their work always inspires me to improve.

What’s the best advice you’ve ever received?

The best advice I’ve received was to keep photography work under control and not to let it dominate your life. It’s great to strive for more business, more sessions, MORE everything… but not at the expense of personal time with family. It took a long time for that advice to sink in with me, but I think I understand it now.

Where do you see your business in 5 years?

I hope to maintain a healthy ratio of photography:life balance. I hope the photography work five years from now is interesting, challenging and fun!

How has ShootProof helped your business?

Using ShootProof has been an impressive step forward for my small photography business. Primarily it has streamlined my order fulfillment for large sporting events.  ShootProof’s direct lab integration has been integral, saving me countless hours with order submissions to my lab. ShootProof’s email capability is a powerful tool. Having the ability to send targeted emails to specific categories of event visitors is very important. For example, emailing a friendly event or promo expiration notice out to all event visitors who have NOT placed an order.

I highly recommend ShootProof. Best value and smartest online proofing/ordering features available for photographers today in my opinion.

Goos PhotoGoos PhotoGoos PhotoGoos PhotoGoos PhotoGoos PhotoGoos Photo

Connect: Russ | Facebook 

Visit ShootProof at Click Away!


Meet the ShootProof team at booth 121 during the Click Away Conference in Salt Lake City, Utah, September 11 – 13th, 2014! We are excited to be a part of this one-of-a-kind conference, where photographers of all skill levels will come together in a warm, welcoming and fun environment. Click Away

While you’re there, be sure to stop by and see our lab fulfillment partner, Bay Photo at booth 218! But wait, that’s not all! We’re thrilled to be a sponsor of one of the awesome speakers appearing during the conference!

Don’t miss Jamie Rubeis, natural light and portrait specialist out of Las Vegas – sharing her knowledge on families, children & highschool seniors! Jamie will be speaking Thursday & Friday – September 11 & 12 at 1:45pm. You can learn more about Jamie and the other keynote appearances here  Keynote Speakers

For a $60 discount off of your registration to Click Away, Click here and enter the following code - SPROOFCLICK

Jamie Rubeis

UK Print Fulfilment with Loxley Colour

We are proud to announce our partnership with Loxley Colour in the UK! 

Photographers in the UK and Ireland can now fulfil print orders directly through ShootProof at Loxley Colour, a professional lab with a long history in the photographic industry.

Located in Glasgow, Scotland, Loxley Colour is dedicated to investing in modern, state of the art equipment to operate with precision and attention to detail, and they are regarded as one of the best in their field. Loxley Colour’s goal is to invest time and energy in research and development to bring their clients up-to-the-minute products that can be treasured for years to come.


Simplify Your Print Fulfilment

It’s easy to set up your account for print fulfilment: create a price sheet in your account and choose Loxley Colour. Then, add the print sizes and products you want to sell and set the prices you wish to charge. You control the review and approval of each client order prior to submitting the order to the lab, and you choose which options to include: colour correction, boutique packaging, and more!


Order Approval and Submission

Not yet using ShootProof? Sign up for a 30 day trial and simplify your workflow!

ShootProof at Photoshop World 2014

Photoshop World

The ShootProof team hopes to see you in Las Vegas September 3rd – 5th, at Photoshop World, the largest Photoshop, Lightroom and photography training conference - taking place at the Mandalay Bay Resort

Thrilled to be on site, ready to meet new photographers – we invite you to stop by our booth (#223), meet the ShootProof team, check out the newest features, as well as learn how we can help with impressing your clients and increase your sales.

We also invite you to check out one of our super US lab partners, Bay Photo (booth #417 & #517who will be in the house, displaying their awesome products. Also, be sure to check out our friends at Squarespace (booth #317), who provides professional website solutions for professional photographers.

To register and select your expo pass, Click Here!

Photographer Spotlight | WilJax Weddings


We’re excited to showcase Will Jacks of  WilJax Weddings - located in Cleveland, MS as our ShootProof User Featured Photographer. Thanks for sharing your journey with us! WilJax

How would you describe your style?

Evolving.  Always. This is a tough question and one that I worry has become a catchphrase encouraged by “branding” experts. My work is what it is. It’s as honest as I can make it. Sometimes it’s photojournalistic, sometimes it’s more abstract, and other times it’s based in classics. At times, I make images that are more emotionally driven and less about crisp technique and with others, I try to make images that are as technically sound as possible. But I strive for it always to be honest and pushing the boundaries of whatever it was I did previously. The last thing I want to do is stake a flag in the ground, declare it as “my style” and then not be able to move away from it, if my interests or education warrants a new direction. So, I suppose my style is that I try to not really have one.
How long have you been a photographer?

I have earned my living as a photographer for the last 17 years.

Tell us a little about yourself.
I live in a small town in northwest Mississippi about 20 miles from the Mississippi River and 120 miles south of Memphis, TN. I was fortunate that my parents encouraged my siblings and I to pursue the arts as much as we pursued athletics. As my college career began to wind down, I started to dream a bit about a life where I would be involved in some form of creative pursuit every day. Many of my friends aspired to be doctors and lawyers, but the people that I tended to admire most were always artists and free thinkers.
After graduate school, I came back home to open a photography business and have somehow managed to stay at it since 1997. I photograph about 15 or so weddings a year, but also do a handful of editorial and commercial jobs each year, as well as longer personal projects. My first monograph from a project I’ve been working on for about 6 years now will be published by University Press of Mississippi. It’s a collection of photographs and essays from a juke joint  near my hometown. The working title is “Po’ Monkey’s Lounge:  a portrait of a juke joint”.  I also have a small photo gallery where we exhibit the work of regional photographers – - (I’m proud to say that one of our exhibits was declared by Time magazine to be “one of the top 30 ways to experience photography in the world!” last year – so I also spend a fair amount of my time curating exhibits and collaborating with other photographers on exhibition and publishing ideas. I also exhibit at various galleries in the region, am active with a few arts based non-profits and this Fall I’ll also be teaching a photojournalism class at Ole Miss. I have also been a fireman (albeit a volunteer) for the last 15 years and married to a New Orleans girl. We don’t have any children, but have two dogs who run our house and are considered children to us. We tend to spend a pretty fair amount of time in New Orleans as well, which is a nice change of pace from small town living.
When did you first fall in love with photography?
When I was in graduate school I focused mainly on documentary film making. This eventually led to me discovering still photography. I wasn’t in love with the gear so much as I was the way photography allowed me insight into worlds which most people don’t get to see. I got to be on the field or court at ballgames, backstage at performances and around people when they were vulnerable and honest. I began to see the world differently because of this and became enamored with the authenticity of it all. That’s what I love – when fences are let down and honesty comes in. Photography was and still is – a means for me to experience those places and moments.
What’s your ‘can’t live without’ lens?
I could do just fine with nothing but a 35mm F2.
Where do you find inspiration?
Good work. Smart ideas. It doesn’t matter where. It can be museums, or it can be a brilliant performance by an athlete at a ballpark. I like things that push boundaries, find a way to go against the flow of what everyone else is doing and what everyone else expects. I am moved by great music, by great books, by great food, by great locations and by great conversations. As with most things in my life though, I prefer to dabble in lots of things, and I find inspiration the same way.
What’s the best advice you’ve ever received?
Nothing is ever as good as it seems, or as bad as it seems.
Where do you see your business in 5 years?
Hopefully teaching more. Both at the university level and through non-profits. But I’m not nearly as worried about having a photography business as a photography career. So, hopefully in 5 years I’ll still be involved in photography, art, and story-telling and in ways that have grown from whatever it is I am doing now.
How has ShootProof helped your business?
ShootProof has made the commercial aspects of my business, particularly the wedding side of things – more efficient and more profitable. Things that used to be quite cumbersome workflow-wise are now much easier, and therefore require less time, which, in turn frees me up to do more of all that other stuff that I keep adding to my agenda.

WillJax WilJax WilJax WilJax WilJax WilJax WilJax WilJax


 Connect: WillJax | Facebook Pinterest | Instagram